How Do People Feel About Sharing Their Fitness Data With Insurance Companies?

How Do People Feel About Sharing Their Fitness Data With Insurance Companies?

In the Fitbit into Apple’s smartwatch, wearable technology is becoming more and more popular across the world. In comparison to other countries like US, that has witnessed greater adoption of fitness trackers, uptake in Australia remains less than 10 percent in 2019. But news reports suggest that Australians are choosing to fitness tracking over ever before.

And wearable apparatus aren’t just being adopted by customers, but also across insurance businesses. Health and life insurance businesses collect information from fitness trackers with the aim of improving company decisions. That means customers may benefit from cheaper and discounts premiums if they’re eager to talk about their own Fitbit data.

However we can observe voluntary involvement become compulsory, altering the incentive out of lettuce. John Hancock, among the biggest life insurance companies in the USA, has additional fitness monitoring with wearable devices to all of its own policies. Though clients can opt out of this program, some business experts assert that this “raises ethical concerns around equality and privacy in leaving the standard life insurance policy plan behind”.

Is The Start Of A Significant Trend?

Folks are worried that the information observation will cause private downsides. They do not wish to be penalised with high insurance rates should they cease using the gym tracker. A Fitbit user stated: The difficulty is in the drawback if I do not wear it.

Data Security

Consumers are worried about how insurers will get, use, and save their physical fitness data. A man stated: That I find it quite important to have strict regulations, particularly in such times, when private data is accumulated and saved anywhere, but may also be shared, exchanged, given and passed to third parties, for people I do not need to get my information.


Folks have a broad selection of privacy issues. An user stated: The danger is you will end up so clear and associations will understand about you, that’s really not their right whatsoever, just on the premise that they want to make a gain it is none of their business.

The Way To Decrease The Risks?

Our analysis demonstrates that the strongest resistance relies on people’s fear of unjust and exploitative behavior of commercial information users, particularly shifting from voluntary to compulsory enrolment. To prevent backlash, insurance companies should adhere to the following four guidelines.

Know Your Client

Insurance companies will need to segment their client base to better understand consumer lives and motives to utilize a fitness tracker. When some customers have an individual predisposition towards self-tracking, others won’t alter their customs. An user stated:

That I am not certain this helps? Should you lie on the couch for 12 hours every day using a fitness tracker. Can you find a outcome? No! The insurance can’t make you move your bum. Normally only individuals that are busy already and do sports often, they use these trackers.

Provide Value

People desire to get a benefit due to their involvement. This ranges from monetary value (reductions, lower top) to operational value, like the caliber of the apparatus (design characteristics, ease of use), in addition to its reliability and precision in monitoring information.

I enjoy sports and fitness trackers are significant to me. I need a sense that I actually gain from it.

Be Transparent

So as to lessen privacy issues, insurance companies will need to provide transparent and fully enlightening privacy policies and needs to clearly educate and inform customers about the terms and conditions. A Fitbit user stated:

When a bit more is printed [about] what happens with all our information, you can educate yourself about it. Maybe general education in colleges or so could be desired, too.

For me personally, the personal contact is crucial, because when somebody clarifies me, I shall trust this individual, after which I don’t feel he will attempt to hide any matters. When this was clarified to me, then I am fine with it.

Give Clients Control

Individuals are more prepared to take part in fitness tracker-based insurance coverages when they’re in charge of their involvement. Greater empowerment raises their perceived self-determination and approval. Therefore, involvement should stay voluntary and also be flexible concerning the timeframe. Two respondents stated:

I can decide on this incentive program myself, I can decide on different purposes out of it and I can measure at any time with no monetary, health or insurance advantages.

Since the sharing of personal biometric information increases farther, we expect our findings will result in an emerging public policy and legal discussion regarding the custom.